Digital Marketing is a heavily used term these days. Now the big question is what is digital marketing and why is it in vogue today? In simple words, digital marketing is any advertising done through digital channels. These Channels include social media, mobile applications, email, web applications, search engines, websites or any other channel. Digital marketing is not a new term. It has been around since decades but it’s only now that people are talking about it and it has suddenly gained momentum.

People think that digital marketing can only be done through online modes but this notion is wrong. Digital marketing can be offline too. Since, digital marketing is mostly done online, it is important to know the ways in which it can be done. Digital marketing mostly consists of six parts. They are-

Search Engine Optimization-

Search Engine Optimization or SEO is one of the most important tools of digital marketing. One can monitor the traffic of their website and figure out the ways of improving the traffic through this powerful tool. The three important things that can be done for an effective SEO are- Keyword Research through applications or software like Afrefs and Moz, web traffic analysis through Google Analytic and understanding ranking strategy through Search Quality Evaluator Guidelines.

Search Engine Marketing (SEM)-

Search engine marketing or SEM is a form of digital marketing that involves the promotion of websites and advertising by increasing their visibility in search engine results on Google through paid advertising at other digital platforms. Best tools for an effective SEM are- SEMRush, Google Trends, Keywordtool.Lo, Google Ads Keyword Planner and Spyfu.

Content Marketing-

Content marketing is another form of digital marketing which is done through creating, publishing, and distributing contents for the targeted audience on various digital platforms. A lot of research goes into doing content writing. Effective writing is a skill that not all have and which cannot be done through using any application or software.

Social Media Marketing (SMM)-

Social media marketing or SMM is the use of various social media platforms or applications like Facebook, Instagram, Linkedin and other websites and applications to promote a product or service. Social media marketing helps reach a large audience with just a post. One can post a picture, video, text or engaging contents. Social media marketing can also be done through paid advertisements. Buffer, Canva, Social Clout, Freedly, Socedo and Edgar are some of the professional social media marketing tools.

Pay-per-click advertising (PPC)-

Pay-per-click advertising or PPC is a kind of internet advertising model that drives traffic to websites. It basically the pop-ups that one sees on his/her phones or laptops when working on certain applications or websites. In this form of advertising, an advertiser pays a publisher for every time the ad or link is clicked. Pay-per-click is a form of digital marketing which is commonly associated with first-tier search engines. Wordstream, Agency toolkit, Adwords Editor, Keyboard Planner and Contextual Targeting tools are some of the effective tools of Pay per click advertising.

Affiliate Marketing-

Affiliate marketing is a type of digital marketing which can also be called performance-based marketing. In this kind of marketing, business rewards one or more affiliates for each visitor or customer brought by the affiliate. This kind of marketing is also done for earning commission through promotion someone else’s products or businesses through one’s website. Flippa, CJ Affiliate, SEMRush, Ahrefs, Yoast SEO are some of the tools for affiliate marketing.

Email Marketing-

Email marketing is another form of digital marketing which includes sending a commercial message, mostly to a large number of people, using email. Email marketing is therefore, any email sent to a potential customer or someone who is already a customer. As the name suggests, email marketing involves marketing through Email by sending offers, advertisements, sales requests and promotional messages to customers or potential customers. Constant Contact, SendinBlue, Drip, ConvertKit, Aweber and Get Response are some of the famous email marketing service providers.

Digital marketing and conventional ways of marketing share the same goals of identifying the target audiences, their needs and then figuring out a way to fill the market need gap. Since smartphones are now in every hand, digital marketing has become big and going to become bigger in the coming years.

Digital Highs is a Facebook Ad Marketing agency in Noida which helps small and medium scale businesses to grow. For more information contact 9953309504 or visit us at www.dighighs.com