Introduction

SEO is an important strategy for digital marketing as use of successful SEO helps in gaining huge amount of website traffic by bringing any company’s website to the top of search engine's result page. In doing so, keywords and backlinks play crucial role. Google really wants to put the best content at the top of search result so its users are happy and keep going back to Google.

Hence companies or businesses compete with each other for being on the first place of Google search engine result page. The following are the methods that every new business should follow for SEO checklist

1. Technical SEO Checklist

a) Installing Google Analytics–

Google Analytics shows your business growth over time, it provides you the insights of your average user’s time on your page, sessions, bounce rate, and much more. So it is essential for any business to install Google Analytics for measuring website traffic, conversions, link building and revenue.

b) Verifying Site on Google Search Console – (SEM)-

Meanwhile, Google Search Console will help you check how search engines view ones website with reports about website indexing status, links, search queries, errors etc.

c) Making Site Mobile Friendly –

Make website mobile friendly so that it should deliver a great user experience across all mobile devices and results in reducing bounce rate.

d) Optimizing Home Page –

Improve website performance and optimize your home page such that it drives more traffic and increase conversions. Title of the home page should represent the business. Home page should have a good description of business.

Research and Chooseappropriate Keywords

a) Research Process –

Customer wants to search for a product or service through keywords, not by searching for site on Google. They look for valuable information for problems. So, aim for less competitive keywords and build a portfolio of keywords rather than one single term. Collect all the targeted and relevance keywords which have huge search volume. This research gives more information on competitors and helps to decide how strong those competitors are.

b) Choosing Keywords -

New emerging businesses should follow ‘Target Body’ and ‘Tail Long’ keywords strategy for choosing keywords. This strategy helps in choosing keywords and chooses words which have medium level of cost, competition and search volume. Chosen keywords should be centerpieces of your content or business, because keywords with high cost and search volume have huge competition.

Content Creation and On–Page SEO Checklist

Next thing that a business should follow is to create content which is relevant and around your keywords. This makes Google understand that the content is related to your business and results in boosting business in terms of ranking for that particular keyword.

For On–Page SEO Checklist

• Should pick at least one keyword per page.
• Title tag should be unique and start with relevant keyword.
• Include modifiers, example – Like, Best, Top of 2020 etc. in your webpage content or a blog.
• Maintain certain length for title tag (55 characters).
• URL should be short and simple that includes your target keyword-Example: www.dighighs.com/webdevelopment.html
• Avoid numbers in URL.
• Separate the keywords in URL with hyphens but not with under-scores.
• Keep Meta description (it is the title preview of the page that appear on the search result page) with 160 characters or less and highlight the benefits of service or product to grab attention of viewers.
• Optimize Google Image search results, the image or info graphic should be attractive and relevant to keyword or content.
• Reduce Bounce Rate – Make the topic clear by including target keyword in the first 100 words.
• Make sure to use your social sharing buttons on blog post or website content so that viewers can share it and boost your SEO.

4- Link Building

After relevant keyword, Backlink determines whether Google wants to put the content at the top of the search results or not. They look at how many people are linking to the webpage because if more people are linking to the webpage then it must be great, resulting in high level of banklinks and first place in search engine result page.

There are two types of backlinks and Google really wants to recognize which backlink a business is following

• Do follow Backlinks:
  Backlinks from high ranking pages or websites are known as do follow backlinks; they actually have more SEO power.
• No follow Backlinks:
  Any links that are posted on social media in blog comments are generally called as no follow back-links. They do not pass any value to SEO perspective.

a) To control SEO, create as many ‘Do Follow’ backlinks as you can. For that, businesses should really try and get links from higher authority sites. This is important because Google recognizes such businesses as businesses with a lot of influence as high authority sites are recommending your business or creating links. Reach out those sources or high authority sites to pitch your latest blog post or product, in this way business can maximize their SEO.

b) Use high domain authority websites like Quora, Slide Share etc. Publish content by keeping links at the end of presentation on slide share or answers to questions on Quora. This drives traffic to website and can get your website to the front page of Google search result page.

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